The Game

You’re in a Game. You’re in The Game. Everyone is in this Game and nobody knows it.

In every game and con there’s always an opponent, and there’s always a victim. The trick is to know when you’re the latter, so you can become the former.

Women often play stupid, but they know how to play the game. Only once you realize that you’re the victim and you’re the one that is getting played, you can start to turn things around.

The greatest enemy will hide in the last place you would ever look.

What is stopping you from approaching the women you like? The enemy is not an external one – it’s inside you. It’s all in your head.

The only way to get smarter is by playing a smarter opponent.

The only way you get better with women is through experience. Through being defeated – through losing and coming back to try again. Every experience you have, every failure, every mistake – teaches you something. Instead of getting angry and upset when things don’t work out the way you wanted, think of what you learned. Every mistake has something to teach you.

First rule of business, protect your investment.

People want to protect the things that they have invested in. This goes for money but also for things such as time, effort and emotion. This is why if you have invested a lot of your time and energy on a person, it can be hard to let go, even when you know that they are not good for you or they are not treating you the way that you would like.

Therefore you have to consciously choose NOT to invest in a person that is unworthy. You have to avoid investing too much too soon and be ready and willing to walk away. You have to be willing to let go and move on.

There is no avoiding war, it can only be postponed to the advantage of your enemy.

There is no avoiding rejection. It can only be postponed to the advantage of the person that doesn’t want you. If a woman doesn’t like you, she will reject you eventually anyway. You might as well find out whether or not she is interested as soon as possible. If you postpone it, you will just give her the opportunity to take advantage of you in the meantime.

What’s in it for me?

What is it that you really want? Be honest with yourself. And think also about what’s in it for the other person. Try to understand their motivations.

If there’s a rule, you can bend it. If there’s a law, it can be broken.

Don’t be too rigid in your thinking. And don’t think that the rules of society or a woman’s rules can’t be broken either. Women will break all of their rules for the men they like.

There is no such thing as problems, only situations.

Everything depends on how you look at it. Try not to take things personally and look at the situation objectively.

You do all the hard work, I just help you along.

. . . by feeding pieces to you and making you believe that you took those pieces.

In every game and con there is always an opponent and there is

always a victim, the more control the victim thinks he has, the

less control he actually has.

. . . so the opponent simply distracts their victim by getting them

consumed with their own consumption.

You get her to talk to you, you get her number, you get her to go on a date… she is feeding pieces to you and letting you believe you took those pieces. You think that you’re in control. But what men don’t see is the role that she is playing in the process – she put herself on display and made herself approachable, she was receptive to your particular approach, she agreed to meet up with you whilst telling other guys that she was “busy”. She’s also playing a game. The game. You don’t see it because you’re distracted with what you’re getting. When a man is winning he doesn’t think about losing. But what are her intentions?

The bigger the trick and the older the trick, the easier it is to pull, because |

They think it can’t be that old, or

They think it can’t be that big,

. . . for so many people to have fallen for it.

Eventually, when the opponent is challenged or questioned, it

means the victim’s investment and thus his intelligence is

questioned, no one can accept that. Not even to themselves.

Religion. Society. Culture. Marriage. How many people are able to question their own beliefs and their own upbringing? How many people can accept that everything they have believed their whole life could be wrong? But if they are right, doesn’t that mean that the other 90% of the world’s population must be wrong? Aren’t you a lucky guy, having been born into the only society in the world that is right and that has it all figured out?

You’ll always find a good opponent in the very last place you’d ever look.

The most dangerous women are often the most innocent-looking. Where is the last place you would ever look?

If you change the rules on what controls you, you will change the rules on what you can control

What controls you? Your emotions, your beliefs, your desires? Do you even know?

The more power you think you have in Gold’s world, the less power you have in the real world.

The more invested you are in your identity (in who you believe you are, in who your parents and other people have told you that you are) the less control you actually have over the course of your own life.

There is something about yourself that you don’t know. Something that you will deny even exists, until it’s too late to do anything about it. It’s the only reason you get up in the morning. The only reason you suffer the shitty boss, the blood, the sweat and the tears. This is because you want people to know how good, attractive, generous, funny, wild and clever you really are. Fear or revere me, but please, think I’m special.

We share an addiction.

We’re approval junkies.

A lot of what men do, including picking up women, is done for reasons that we don’t fully understand. We think that it’s just about sex but it goes far beyond that – we want to prove something to the world, we want to feel valued and accepted, we want other people to approve of us and we want other men to admire our achievements. Please, think I’m special. Look at the clever boy with the badge, polishing his trophy.

Beauty is a destructive angel. How could anything that looks so good be so bad?

A lot of men are brought down by beautiful women. A lot of proposals that initially look like great opportunities can lead to disaster. How many men do you think were smiling when the met the woman that destroyed their life?

Use your perceived enemy to destroy your real enemy.

A person that disrespects you, the woman that you’re scared to talk to… these are your perceived enemies. Use them to defeat your real enemy, the enemy that is inside you, the sense of identity that needs to be protected, the voice that holds you back and tells you to stop when you try to do something new that threatens your self-view: your ego.

Wherever you don’t want to go is where you will find it (your ego)

What are you most scared of? Where are you scared of going? Who are you scared of talking to? What are you scared of doing? It is only when you face your fears that you will come face to face with your ego.

You are not your ego. It is a part of you, but it is not who you are. To realize this you have to actually feel it and the only time that you will see a glimpse of this reality is when you push yourself and do the things that were scared to do. You will only realize that your limits don’t exist when you cross them. We are all capable of far more than we normally believe.

You are more than just the idea of who you believe you are. You are a human being. A human being is capable of approaching and talking to anybody. You are capable of far more than you think.

None of this is real.

The world that you see around you is not actually real. It is an illusion created by your mind. What you see is your interpretation of the world around you, which is not the same as reality itself. Nobody actually sees reality, but rather their own interpretation of it.

I didn’t write this because I like you. I wrote this because I am you.

We are all part of something much bigger than ourselves. We are all part of the human race. We are all a part of each other.

If you try to destroy him to save them, they will destroy you to save him.

This can refer to many things – religion, political ideologies, leaders, any kind of idea or belief. If you attack a person’s beliefs they will attack you, even if you are attacking their beliefs to try to help them.

The greatest con, that he ever pulled. . . was making you believe. . . that he is you.

Once a person has been given certain beliefs, a certain identity… a process that normally occurs during their childhood, their beliefs become unchangeable because any attack on their beliefs is seen as an attack on them. Because they believe that they are their beliefs.